Case Study · Lifestyle Goods · Full Brand Development
Notions of Habit
Brand, product, website, and every channel that drives it, built from zero for the Kindle and ebook-reader community.
Direct-to-Consumer · Full-Stack Brand Partner · Launched 2025, Active
2025
Launched and active, built from zero
7
Workstreams: brand, product, web, Signal, social, content, paid media
2.57%
Conversion rate on organic search, the strongest channel on the site
8.87%
Returning customer rate, a real loyal base forming
01 · The Challenge
A brand built from zero.
Notions of Habit needed everything, a name, a brand identity, a product line, a website, and every channel that would drive it, built for a specific, passionate audience: the Kindle and ebook-reader community.
02 · The Work
The work, one brand.
Brand Strategy
Name, identity, and positioning built from zero for a niche, passionate audience.
Graphic Design
Contributed design across select product packaging and case artwork.
Website & eCommerce
Full Shopify build, product catalog, and checkout experience.
Signal Setup
Analytics, tracking, and ad infrastructure connected from launch.
Social & Content
Ongoing photo and video content built for the brand's own channels.
Paid Media
Meta campaigns run and optimized alongside organic growth.
03 · What’s Working
Organic is outperforming paid.
Search built on Signal's foundation is converting well ahead of paid social, a strong sign the site's SEO and content groundwork is doing real work. Instagram drives significant discovery traffic even where it doesn't convert directly, exactly the role a social channel should play for a visual, community-driven brand.
TikTok Shop has also become a meaningful revenue channel in its own right, one that standard web analytics structurally undercounts, since its purchases happen natively inside the app rather than on the website.
That is the full-stack discipline Remote CNTRL brings: brand, product, platform, and every channel that drives it, built as one system instead of separate pieces.
