Case Study — Lifestyle Goods · Full Brand Development
Notions of Habit
Brand, product, website, and every channel that drives it, built from zero for the Kindle and ebook-reader community.
Direct-to-Consumer · Full-Stack Brand Partner · Launched 2025, Active
2025
Launched and active, built from zero
7
Workstreams: brand, product, web, Signal, social, content, paid media
2.57%
Conversion rate on organic search, the strongest channel on the site
8.87%
Returning customer rate, a real loyal base forming
01 — The Challenge
A brand built from zero.
Notions of Habit needed everything, a name, a brand identity, a product line, a website, and every channel that would drive it, built for a specific, passionate audience: the Kindle and ebook-reader community.
02 — The Work
The work, one brand.
Brand Strategy
Name, identity, and positioning built from zero for a niche, passionate audience.
Graphic Design
Contributed design across select product packaging and case artwork.
Website & eCommerce
Full Shopify build, product catalog, and checkout experience.
Signal Setup
Analytics, tracking, and ad infrastructure connected from launch.
Social & Content
Ongoing photo and video content built for the brand's own channels.
Paid Media
Meta campaigns run and optimized alongside organic growth.
03 — What's Working
Organic is outperforming paid.
Search built on Signal's foundation is converting well ahead of paid social, a strong sign the site's SEO and content groundwork is doing real work. Instagram drives significant discovery traffic even where it doesn't convert directly, exactly the role a social channel should play for a visual, community-driven brand.
TikTok Shop has also become a meaningful revenue channel in its own right, one that standard web analytics structurally undercounts, since its purchases happen natively inside the app rather than on the website.
04 — The Brand in Frame
Lifestyle
Ads
That is the full-stack discipline Remote CNTRL brings: brand, product, platform, and every channel that drives it, built as one system instead of separate pieces.
