Case Study — CPG · Celebrity Partnership
A four-year creative relationship became a national brand partnership, shot at her kitchen counter.
Los Angeles, CA · Campaign Photography & Creative · 2022
2018
Where the relationship started, four years before the campaign
100%
Creative control on set; KitchenAid reviewed remotely
3
Hero setups carried a national launch
4+ yrs
Still earning press, 2022 into 2026
01 — The Backstory
This one didn't start with a brief.
It started in 2018, shooting content for Jennifer Garner's personal channels. That work grew into shoots for her company, Once Upon a Farm, and personal projects over the years, most of them in her home, where trust matters more than production value.
So when KitchenAid signed Jennifer as a partner in 2022, her team made a specific request: bring in the photographer she already trusted in her own kitchen.
02 — The Work
A set built on trust.
The assignment was the partnership announcement and product launch campaign. The set was deliberately small: Jennifer, her assistant, and the camera. KitchenAid's team wasn't in the room at all. The brand ran its first campaign with Jennifer entirely through remote check-ins, reviewing sneak peeks shared from set over a text chain.
There was no storyboard. The creative was concepted collaboratively on the day, built around how Jennifer actually cooks rather than how campaigns usually stage it. Across five setups with different products, a couple hundred selects were delivered, and the final campaign was built on 3 hero setups.
The work ran across KitchenAid's channels, Jennifer's channels, and national press.
03 — The Campaign in Frame
04 — The Results
Still working, four years later.
The launch earned immediate press pickup, and the partnership has kept producing. KitchenAid resurfaced the collaboration on its own LinkedIn in 2025, and in June 2026, four years after the shoot, Good Housekeeping published a feature interview still built entirely around Jennifer and KitchenAid.
Campaigns are usually disposable. This one is still working.
The relationship behind it is still working too: continued personal projects and referrals within her network, eight years after the first shoot.
Enterprise brands have agencies of record. What they can't manufacture is the person the talent asks for by name. That is the Remote CNTRL model in miniature.
