Case Study — Pharmacy · Digital Foundation

Beverly Hills Concierge Pharmacy

A compounding pharmacy needed a website built for two businesses at once, a licensed pharmacy practice and a growing eCommerce line, plus the digital marketing infrastructure to support both.

Los Angeles, CA · Full-Stack Digital Partner · Concluded, Occasional Consulting

2

Two businesses, one platform: pharmacy services and eCommerce

5

brand strategy, website, paid media, channel expansion, certification

NABP

Certified as a licensed online pharmacy, secured directly by Remote CNTRL

Handoff

Built to be internally managed after launch

01 — The Challenge

One site, two businesses.

BHCP came to Remote CNTRL needing a website that could serve two very different needs at once, a licensed pharmacy practice built on trust and compliance, and a growing eCommerce line of supplements and OTC products built to convert. Google and Meta ads were part of the plan from day one, entering a supplements category where independent brands compete directly against Amazon and national retailers, on a budget built for testing, not scale.

02 — The Work

The work, one foundation.

Brand Strategy

Positioning that had to hold two identities at once: a licensed pharmacy practice and a direct-to-consumer product line, under one roof.

Website & eCommerce

Full site build architected for both a service-based pharmacy practice and a direct-to-consumer product line.

Paid Media

Initial Google and Meta ad campaigns, tested and refined from launch.

Channel Expansion

TikTok Shop setup and Klaviyo email infrastructure, extending the foundation beyond the core site.

03 — The Turning Point

The certification nobody asks for until they need it.

Midway through the ad campaigns, performance hit a ceiling that had nothing to do with creative or targeting. The issue was regulatory: BHCP needed a separate NABP certification specifically for online pharmacy operations, distinct from their existing pharmacy license. Remote CNTRL took on the certification process directly, as an authorized agency representative, through a lengthy review that ended in certification and a .pharmacy domain allocation. Not a workstream most agencies would recognize, let alone execute.

04 — The Results

Built to run without us.

Once certification cleared in mid-February, paid media performance shifted immediately. Cost per conversion dropped from $97 to $10, a 90% reduction, even as the client's own ad budget tightened in that same window. Conversion rate nearly quadrupled, and click-through rate climbed nearly 8x. None of it required more spend. It required the account being allowed to actually compete.

Given the category and the budget, the win was never going to be outspending Amazon. It was making every dollar spent work harder, and that's exactly what the certification unlocked.

That's where things stand today, the foundation is live, internally managed, with Remote CNTRL available for occasional consulting rather than embedded day to day.

05 — The Brand in Frame

Photography