Case Study — Fashion · Brand Development
ARIKO
From concept to launch: brand strategy, digital foundation, and campaign production for an independent fashion label built from the ground up.
Los Angeles, CA · Brand Strategy & Digital Partner · Since 2023
Engagement began at company founding
4
Workstreams: strategy, website, production, paid media
Active partnership, still running
2
Referral relationships spawned from this one
01 — The Challenge
Ground floor.
ARIKO came to Remote CNTRL at company founding, before the website existed, before the paid channels were connected, before there was a system to build on. The brief was to build the full digital foundation and get the brand to launch.
02 — The Work
Four workstreams, one brand, built end to end.
Strategy, website, production, and paid media, run as one system from company founding through launch and beyond.
Brand Strategy
Positioning, voice, and go-to-market strategy from company founding through launch.
Website
Full site build, later connected to Google and Meta with Signal's foundation infrastructure.
Production
Multiple campaign photo / video shoots, across seasons and product drops, including eCommerce photography powering the site.
Paid Media
Google and Meta account audits, with ongoing tweaks and optimization deployed.
03 — The Brand in Frame
Built to Show
In fashion, the visual does the selling: how a piece moves, how it fits, how it photographs. This campaign was built for multiple deliverables: a hero video, a suite of Reels for social, and both digital and film photography for each campaign shoot.
Shot on Film
Captured on 35mm.
Digital Capture
04 — The Results
A foundation that kept building.
What started as ground-floor brand strategy became a growth engine the brand still runs on. ARIKO has since launched multiple collections, moved into wholesale, and now sits on shelves in retail stores, growth built on a strategic and visual digital presence established from day one.
The partnership is still active, and it has produced two referral relationships of its own, Simon Miller and K88K Lab.
Ground floor to retail shelves. Change the channel.
That is the production discipline Remote CNTRL brings: build the foundation honestly, stay in for the long run, and let the work compound. It is also why production partners keep calling.
